Lewis Hamilton on The St. Regis Abu Dhabi Helipad - The Ultimate SPG Moment - November 2016

The St. Regis Abu Dhabi

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In an adrenaline fuelled exclusive event with Mercedes AMG Petronas, the globally renowned loyalty program, Starwood Preferred Guest celebrates the ultimate SPG Moment, welcoming Lewis Hamilton to the St. Regis Abu Dhabi’s highest active helipad in the Middle East.

As Formula One fever sweeps the capital during the most prominent event in the Abu Dhabi calendar, a weekend that brings together the most discerning global travellers for the closing of the championship, SPG surpasses expectations with an out of this world exclusive racing experience the night before the 2016 Formula One Abu Dhabi Grand Prix final race. At 255m, The St. Regis Abu Dhabi helipad took exhilaration to new heights presenting a high tech simulation race with legendary sportsman Lewis Hamilton, surrounded by stunning panoramic views of the capital, a truly unforgettable sensory experience.

With the 2016 Championship still undecided, Lewis Hamilton is the 2008, 2014 and 2015 Formula One World Champion and holds more race victories than any other British driver in the history of Formula One. Lewis Hamilton commented “The energy on the helipad of The St. Regis Abu Dhabi was incredible, and the views were spectacular. It was a fantastic evening with our partners at SPG and some amazing fans. Experiences like this are something you can’t even imagine, and will never forget!”

In 2012, SPG announced a global strategic partnership with Mercedes AMG Petronas, becoming the official Team Partner, including hosting the team as they travel to various Grand Prix venues on the Formula One calendar.

Daniel Kerzner, VP Digital, Loyalty and Partnership Marketing SPG, hosted the event and had the following comments: “Our strategic partnership with Mercedes AMG Petronas supports our focus on innovation and connecting with guests in the most captivating of ways. Tonight’s event at The St. Regis with Lewis Hamilton was literally over the top, suspended high over the magnificent Abu Dhabi skyline. We were able to capture some breath-taking social first content that will support a massive online campaign in the coming days. We’re thrilled to be able to showcase Abu Dhabi to the world like never before.”

The location, The St. Regis Abu Dhabi’s showcases an immersive atmosphere and uncompromising dedication to extraordinary service that has established the hotel as one of the preferred addresses in the capital for memorable moments. Moustafa Sakr, General Manager comments “What a thrill to host the action, this historic moment celebrates world class sporting talent and continues to highlight our commitment to an innovative legacy of excellence for our guests. We’re wishing Lewis and the Mercedes AMG Petronas team the best of luck in tomorrow’s final race, we will be watching”

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